How many stakeholders are involved with this project? Do you hire a freelancer or go big and pay an agency to do it? The answers to these questions are dependent upon what you can afford and what you are willing to pay. This is always a good question and maybe should be the first question you ask yourself… How will you get this project done and who is going to design your logo? You can save a lot of money and do it yourself, hire your cousin’s nephew, or check out some templates. If your logo needs to display well on fabric you will want to keep it simple and clean, making sure it shows well in one solid color.
Will it be on packaging? Will you be using it on clothing/fabric? This can help you and your designer determine how many colors, how detailed the design should be, and how the layout should end up. You really need to think about where and how you will be using your logo. Your designer will be able to suggest a color scheme based on your brands characteristics that you come up with, but it’s good to recommend something if you are particular about what you want. Your logo can have just one color or a few. What colors do you want included in your logo? Do you like the color scheme? The font? The style? 7. Figure out what you like about them so you can communicate that to your designer. What logos do you like that really hit the mark for you?Īfter you’ve got a good feel for your brand personality go find some logos that you like that have a similar feel to what you are going for. If my brand were an animal, it would be…Ħ.if my brand were a flavor, it would taste like….If my brand were a season, it would be….This one really makes you think about the personality of your brand and will give your designer a good description of style and direction.ĭon’t like this one? Here are a few others that are similar you can use instead or include.
#Make a logo yourself movie#
If your logo/brand was a famous person, character in a movie or book, who would it be? You can learn more about how I use a Brand Spectrum Worksheet here. The most important thing is to pick the ones that best describe your brand. Not one characteristic is better than the other. It looks something like this… Circle the number that most closely matches your brand What kind of personality and characteristics best describe your brand?Īre you contemporary with high energy? Or traditional and established? The best way to figure this out is to complete a brand spectrum worksheet. What is their lifestyle? How old are they? Where do they live? Are you targeting women between the ages of 45-60 with a sweet tooth for cake bites? Or a young male 18-25, skater boy who listens to ‘Tyler, The Creator’? Those two logos are going to look very different, trust me! 4. Think about who will be buying your product and service. If you hire the right designer, he/she should put in the effort to set your logo and brand apart from your competitors, while also designing a logo appropriate for that industry. If your designer knows who your competitors are he/she can do some research to get a feel for how they display and represent their brand.
Obviously, you will want to tell your designer the name of your company or product. You know your business better than anyone so write down what your business represents and what kind of service or product you will offer to your customers or clients. Here are my favorites that I find are useful to me. These questions are not unique to my process and you’ll find that most designers use these same questions or similar. I use these before I start many different design projects that relate to branding. You will find these similar questions in what’s usually called a Creative Brief. Here are 10 questions that can help you and your designer nail your new logo project: A color pallet that represents and communicates your brand (Playful, serious, innovative, trustworthy, etc.)Įach of these requires some thought, so we’ll go through a few questions you can ask yourself about your brand and to decide what you want your logo to end up looking like.A logo involves the name of your product or business, and can include (but not always) these important items: Let’s quickly go through some of the aspects of what constitutes a good logo and maybe help you get some of the lingo down before you start talking to a designer. We all know how important first impressions are, right? What makes a good logo? You’ll want to put some thought into your logo, not only because you want it to look nice, but it will be the name and face of your brand. So you need an awesome logo? That’s great news! You are taking an important step toward creating a brand for your business or new idea, and that’s exciting!ĭesigning a good logo involves some work and a bit of research.
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